Move beyond voice
Mobile phone owners are embracing a multitude of mobile services these days. In addition to making and receiving calls, the latest mobile phones offer a lot of features like built-in camera, games, text messaging, internet connectivity through GPRS, Bluetooth, etc. Currently, text messaging is catching on with a more than half of the population. Better mobile handsets play a major part in encouraging consumers to try text and to make this an easier activity for them. This technology has changed the way people interact with mobile phones. Text messaging is indeed a simple yet powerful communication medium for mobile phone users.
Another type of mobile messaging which is gaining popularity is MMS (Multimedia messaging service). The growth of MMS will mirror the growth of camera phones. MMS allow you to send picture messages and share it with others. As the network of MMS capable handsets grows, there is an increase in sending pictures between phones by MMS.
Mobile phone companies such as Motorola, LG, Nokia, Samsung, Sony Ericsson and many more have seen their profits sore since the introduction of camera mobile phones. Various networks like Orange, 3 Mobile, T Mobile, O2, Vodafone, Virgin etc offer free camera phone with special deals. The larger colour screen of camera phones makes the mobile phone an interesting and leisure device. These phones allow you to take an excellent photo and set it as the background image in your phone.
WAP (Wireless Application Protocol) adoption has partly been slowed historically by an unattractive, slow and text based user interface. WAP allows mobile phone users to have access to information services. The WAP enabled mobile phone can be connected to the internet instantly and can access any internet service immediately. Colour camera phones tend to support GPRS connectivity and also icon based graphical interface. This makes WAP a far more convincing user experience, and hence is increasing strong WAP adoption. All these features make a mobile phone more than just a device for handling calls.