Wap Catalog » Mobile Apps

Pizza Hut’s iPhone App Has Generated $1 Million

Wap — Wed, 04 Nov 2009 05:30:34 +0000

More and more companies are creating iPhone applications as a way to reinforce branding and to gain new customers. Some companies are even seeing increased sales thanks to iPhone apps.

One of those is the Pizza Hut app for the iPhone and iPod touch, which has now generated more than $1 million in sales according to MobileMarketer. The US-only iPhone app was first introduced three months ago.

Although Pizza Hut had a WAP enabled mobile site before launching the iPhone app, the iPhone app has far exceeded expectations.

Opera Mini transforms how people use the Web

Wap — Fri, 05 Dec 2008 06:32:25 +0000

This week Opera Software celebrates the one-year anniversary of Opera Mini. Within its first year, Opera Mini has changed the way millions of people access and view the Web on their mobile phone. Designed to work with almost any mobile phone, Opera Mini is available free from http://www.operamini.com.

Opera Mini lets you take the Web with you. Instead of limited WAP content, you are free to browse the Web the same way you would at home on your laptop or desktop computer. You can use Opera Mini to post pictures to MySpace, search the Web using Yahoo!, shop on Amazon or check Gmail.

What is Wap?

Wap — Fri, 05 Dec 2008 06:29:06 +0000

The wireless industry came up with the idea of WAP. The point of this standard was to show internet contents on wireless clients, like mobile phones.

WAP stands for Wireless Application Protocol
WAP is an application communication protocol
WAP is used to access services and information
WAP is inherited from Internet standards
WAP is for handheld devices such as mobile phones
WAP is a protocol designed for micro browsers
WAP enables the creating of web applications for mobile devices
WAP uses the mark-up language WML (not HTML)
WML is defined as an XML 1.0 application

People on the move need services, information and entertainment that can keep up with them. With access to mobile services, decisions and interactions happen here and now. The value of mobile services to end-users is boosted by three separate elements: personalization, time-sensitivity and location awareness. Combining these three effectively adds even more value.

Wireless application protocol (WAP) is a protocol that has successfully established a de facto standard for the way in which wireless technology is used for Internet access. WAP technology has been optimized for information delivery to thin-client devices, such as mobile phones.

Mobile services powered by Nokia and WAP have been widely accepted by users. By 2004, the number of WAP users in Western Europe is estimated to grow to well over 200 million (source: Cahners, In-Stat Group). In part, this growth is driven by the introduction of General Packet Radio Service (GPRS), WAP 2.0, Bluetooth and Mobile Commerce.